This tongue in cheek brand spot was created to represent the change in direction of the programming on Travel Channel.

​

We took one of the UK's holiday icons and inserted her into our programming to let the viewer know that you would get plenty of adventure on the channel but would not be able to book a holiday.

​

The campaign continued when we used one of our well-known faces, Henry Cole to reinforce the idea that there are no holidays on Travel Channel.

​

ROLE: VP Creative Services/Creative Director

​