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The Brief Doctor offers brand consultancy, training and creative solutions. If you focus on the brief, the team and the process you create endless possibilities for kick-ass effective creative.
These are a couple of branding projects I was ECD on working with the in-house teams.
etb tv network REBRAND
EiTB ‘Euskal Irrati Telebista’ is the first communication group in the Basque Country with five TV channels, five radio stations, and a website. Working directly with the channel teams in Bilbao and the iconic artist Mikel Urmenta, we created a whole new brand experience for their on air package. Combining the spirit of the region with the quirky Urmenta Basque characters into an on air identity for the network’s 4 channels.
ECD: Pauline Russell
EP: Tim Hughes
Design Director: Andy Tomlinson
Client: Unai Iparragirre
GREAT! Network Launch
GREAT! is a new entertainment network that is made up of 4 channels — GREAT! Movies, GREAT! Movies Action, GREAT! Movies Classic and GREAT! TV. This network was replacing the Sony channels in the UK. Worked directly with the teams at Narrative and Sony to create a smooth transition between the two brands. Established a network look to work across all 4 channels both on-air, off-air and across digital.
ECD: Pauline Russell
EP: Tim Hughes
Design Director: Andy Tomlinson
Visual Artist: Craig Black
Off-Air Designer: Gareth Thomas
Additional Animator: Andy Horan
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