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Pauline RusselL
MIPCOM 2024
This is a key sales market for Cineflix Rights who have a major presence of a stand, beach facing terrace and a party every year. It is THE global market for entertainment across all platforms with 10000+ delegates from across the world.
Creative Direction of all assets for the market including artwork, video & digital assets and brand activations.
STAND
A NEW LIFE IN THE SUN TAKEOVER
A New Life in the Sun (Channel 4 title) was a key launch at the market.
My role was to develop the creative concept that would encapsulate the title at the market. This included a terrace takeover, a cocktail event with branded giveaways, ice-cream, postcards and a digital advertising campaign.
Below are a selection of some of the assets created.
LONDON SCREENINGS 2024
Cineflix RIghts hosted an event at The Soho Hotel to announce the launch of the Spring slate to buyers as well as highlight two key titles. The goal was not only to showcase our content but to establish a memorable presence that would resonate with industry leaders.
Creative Direction of two distinct activations related to the titles: So Long Marianne and Chateau DIY.
One a mid-century design aesthetic infused with a Mediterranean influence. Every detail—from the interiors to the curated food, drink, and music—was crafted to transport our guests into the narrative.
The other embraced the grandeur of French chateau living. The room featured a string quartet, champagne, and elegant French interior touches that allowed our clients to feel as though they were stepping into a luxurious chateau.
MIPCOM 2023
Creative Direction for stand, terrace takeover and cocktail event.
LONDON SCREENINGS 2023
Tempting Fortune an exciting new format launched on C4 in the UK and ROKU in the US.
The title was launched at London Screenings with an in person event at 100 Wardour Street.
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