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Pauline Russell
Creative director
Paul Hollywood City Bakes
Paul Hollywood City Bakes premiered on Food Network in April 2016.
A 360 campaign was created for the programme that involved a TV spot, on-air teasers, idents, clip based promos, digital OOH and a social media campaign. This campaign won Promax and Kinsale Shark awards.
ROLE: VP Creative Services/Creative Director
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