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Pauline Russell
Creative director
The Brief Doctor offers consultancy, training and creative solutions. We believe that if you focus on the brief, the team and the process you create endless possibilities for kick-ass effective creative. These are a couple of branding projects I was ECD on working with the in-house agency teams.
etb tv network REBRAND
EiTB ‘Euskal Irrati Telebista’ is the first communication group in the Basque Country with five TV channels, five radio stations, and a website. Working directly with the channel teams in Bilbao and the iconic artist Mikel Urmenta, we created a whole new brand experience for their on air package. Combining the spirit of the region with the quirky Urmenta Basque characters into an on air identity for the network’s 4 channels.
ECD: Pauline Russell
EP: Tim Hughes
Design Director: Andy Tomlinson
Client: Unai Iparragirre
GREAT! Network Branding
GREAT! is a new entertainment network that is made up of 4 channels — GREAT! Movies, GREAT! Movies Action, GREAT! Movies Classic and GREAT! TV. This network was replacing the Sony channels in the UK. Worked directly with the teams at Narrative and Sony to create a smooth transition between the two brands. Established a network look to work across all 4 channels both on-air, off-air and across digital.
ECD: Pauline Russell
EP: Tim Hughes
Design Director: Andy Tomlinson
Visual Artist: Craig Black
Off-Air Designer: Gareth Thomas
Additional Animator: Andy Horan
WORKSHOPS
The Brief Doctor supplies training in brief writing, feedback and effective team-work, as workshops and masterclasses either in-house or at exciting locations around the world. Here's a selection of clients and a photo of me in action.
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